This Privacy Policy describes how MLOTS.com Limited ("we", "us" or "our") collects, stores, uses and discloses your personal information in connection with the performance of the services that are made available to you through www.mlots.com (“the Site”).

By accepting the MLOTS User Agreement during the process for registering an MLOTS account or by using the Site, you expressly consent to the collection, storage, use and disclosure of your personal information as described in this Privacy Policy.

This Privacy Policy is valid from the effective date shown above for existing users. It is effective upon acceptance for new collection and Storage

We may collect and store the following personal information about you:

• email address, physical address, telephone number and other contact information, and (depending on the service used) sometimes financial information, such as credit card or bank account details;
• transactional information based on your activities on the Site (such as information on your bidding, buying and selling activities, item descriptions and other content you generate or information that relates to your account);
• postage, billing and other information you provide to purchase or post an item;
• community discussions, chats, dispute resolution, correspondence through the Site, correspondence sent to us and feedback;
• computer sign-on data, statistics on page views, information and statistics on traffic to and from the Site (including the URL you just came from and the URL you go to next, whether they are URLs on the Site or not), advertising data, IP address, browser information and standard web log information; and
• supplemental information from third parties (for example: (a) if you incur a debt to us, we will generally conduct a credit check by obtaining additional information about you from a credit reference agency, as permitted by law; (b) if the information you provide cannot be verified, we may ask you to send us additional information (such as a certified copy of your driver's licence, credit card statement, and/or a recent utility bill or other information confirming your address), or to answer additional questions to help verify your information.); (c) if you register to use MLOTS’ services on a third party website, or use a third party website providing a service for MLOTS, or use a website that facilitates your activity on MLOTS, that website may provide personal information about you and your transactions back to MLOTS.

Marketing by Third Parties
[Note:] MLots.com will not sell or rent your personal information to third parties for their marketing purposes without your explicit consent. However, we may provide aggregate and anonymous personal information collated with other users for statistical purposes to advertisers and other third parties.

Use by MLOTS
Our primary purpose in collecting personal information is to provide you with a safe, smooth, efficient, and customised experience.

We may use your personal information to:

• provide the services and customer support you request;
• resolve disputes, collect fees, and troubleshoot problems;
• prevent potentially prohibited or illegal activities, and enforce the User Agreement;
• customise, measure, and improve our services and the Site's content and layout; and
• compare information for accuracy and verify it with third parties.

If you have agreed on our site [nb we need opt in consent for this – let me know if you need some wording] we may use your personal information to send you marketing information about our existing products and services, changes to our existing products and services, new products and services and promotional offers based on your notification preferences.

Our Disclosure of Your Information
We may disclose your personal information to:

• other MLOTS users, whether located within the United Kingdom or abroad. For example, where you are involved in a transaction with another user, the other user may view your email address and obtain your contact information and postal address to help complete the transaction;
• service providers under contract who provide elements of our services, provide separate services that are complimentary to your use of the Site or otherwise help with our business operations (such as fraud investigations, bill collection, affiliate and rewards programmes and marketing activities);
• other third parties to whom you explicitly ask us to send your information, or about whom you are otherwise explicitly notified and consent to when using a specific service; and
• law enforcement agencies, other governmental agencies or third parties in response to a request for information (such as a Section 29 (3) Data Protection Act 1998 form) relating to a criminal investigation, alleged illegal activity or any other activity that may expose us, you or any other MLOTS user to legal liability. The personal information we disclose may include your User ID and User ID history, name, city, county, telephone number, email address, fraud complaints and bidding and listing history or anything else that we deem relevant;

We may disclose your personal data so far as reasonably necessary in connection with an actual or proposed (including negotiations for a) sale or merger or business combination involving all or the relevant part of our business.

Without limiting the above, in an effort to respect your privacy and our ability to keep the community free from MLOTS users who attempt to carry out fraudulent or illegal activities on the Site, we will not otherwise disclose your personal information to other MLOTS users or third parties without a court order (or in circumstances where we are under a substantially similar legal obligation), except when we believe in good faith that the disclosure of such information is necessary to prevent imminent physical harm, property damage or financial loss or to report or put a stop to suspected illegal activity.

User IDs and MLOTS Activities
Your User ID is displayed throughout the Site and is therefore availablein the public domain. All of your activities on the Site will be traceable to your User ID. Other people may see your bids, items that you have purchased in the past, items for sale, shop fronts, feedback ratings and associated comments, questions you have asked..

Cookies and similar technologies
MLots may "cookies" (small files placed on your computer’s hard drive) on certain pages of the Site to help analyse our web page flow, customise our services, measure promotional effectiveness, and promote trust and safety..

As do many other sites, we use third party advertisers and/or internet advertising companies working for them to fill ad space on our site (or may do so in future). These third parties may use cookies and other similar technologies (known as action tags, single pixel gifs and web beacons) to assess information about your visits to this and other sites. This is so they can track the effectiveness of their campaigns (including whether these ads are clicked on or viewed by users and later purchases by such users), avoid showing you the same ad repeatedly and display ads on this and other sites tailored to your preferences. We don’t have any access to or control over these third party technologies and they aren’t covered by this policy.

Accessing, Reviewing and Changing Your Personal Information
You can see, review and change most of your personal information by logging into the Site and going to the "My MLOTS" section. You must promptly update your personal information if it changes or is inaccurate. Upon your request, we will close your account and remove your personal information from public view as soon as reasonably possible, based on your account activity and in accordance with applicable law. We do retain personal information from closed accounts in order to comply with legal obligations, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigations, enforce the User Agreement, and take other actions as permitted by law.

Security
We use standard industry practices, including encryption, passwords and physical security, to protect your personal information against unauthorised access and disclosure. However, we cannot be held responsible for third parties unlawfully intercepting or accessing transmissions or private communications, or for other users who may abuse or misuse your personal information that they collect from the Site..

Third Parties
Except as otherwise expressly included in this Privacy Policy, this document addresses only the use and disclosure of information we collect from you. If you disclose your information to third parties, whether they are bidders, buyers, or sellers on the Site or other websites throughout the Internet, different rules may apply to their use or disclosure of your information.

General
We may amend this Privacy Policy at any time by posting the amended terms on the Site. The revised version takes effect from the effective date shown at the top of the revised Privacy Policy.